Mobile attribution tells you which ad led to an install or a purchase. If you are about to spend on ads for the first time, four questions settle most of the choice.
Start here
- Best mobile attribution for your first paid campaigns What mobile attribution does, four questions to ask before you pick a tool, and what the entry plans of six providers cost.
Guides
- What to set up before the first paid campaign goes live A pre-launch checklist for mobile attribution: SDK, events, channel connections, tracking links, postbacks, windows, deep links and the iOS prompt.
- How a tracking link carries a click to an install A tracking link records a click, sends the person to the app store and lets the MMP match the later install to that click. The steps, parts and common errors.
- Which in-app events to track first, and which can wait Start attribution with four or five in-app events: install, sign-up, a first value action and your revenue events. What to skip at launch, and why it matters.
- Reading a first attribution report without misreading it How to read a first attribution report: what the rows and columns mean, why totals differ from the ad platform, and which early conclusions to avoid.
- Telling organic installs from paid ones An MMP labels an install paid when it matches a recorded ad click or view, and organic when it finds none. Why the split is never exact and how to check it.
- Common first-campaign attribution mistakes Seven attribution mistakes teams make on a first paid app campaign, from untested links to judging by installs, with the symptom and the fix for each one.
The operator's product
- Airbridge Core for a team running its first paid campaigns What Airbridge Core gives a team running its first paid app campaigns: the four ad channels, the setup steps, the price, and what the plan leaves to Growth.