Answer in brief
Airbridge Core is the entry plan of the Airbridge MMP. It attributes installs and in-app events from Meta Ads, Google Ads, Apple Ads and TikTok, includes deferred deep links and web-to-app attribution, and costs $40+/mo after a 30-day free trial. It does not cover other ad networks, custom events, fraud detection or raw data export, which are in the Growth Plan.
Who this plan is for
Airbridge describes Core as the plan for teams running paid ads on Google, Meta, Apple Ads and TikTok who want to know what is working.[1] If your first campaign is on one of those four channels, the plan covers the measurement side of it. If it is on another network, stop here and read the section on what a first campaign may miss.
This page looks at the plan from one angle: what a team with no attribution in place gets, and has to do, before its first campaign.
What a first campaign needs, and what Core includes
| What you need before launch | What Core includes |
|---|---|
| Installs and events credited to the right ad | Attribution for Meta Ads, Google Ads, Apple Ads and TikTok, by channel, campaign and creative.[2] |
| Links for placements outside the ad platforms | Tracking links for ads, creators, web pages and QR codes.[2] |
| New users landing on the promised screen | Deferred deep links.[1] |
| A landing page that sends visitors to the store | Web-to-app attribution and a web-to-app banner.[1] |
| iOS campaign reporting | SKAN 4.0 reporting.[2] |
| Spend next to results | Automatic cost sync from the four ad channels, with revenue, funnel and retention reports.[2] |
| Control over how long a click stays eligible | A flexible lookback window, set per channel and match type.[1] |
The setup, in four steps
The Core Plan page lists the work in this order.[2]
- Connect Meta, Google, Apple Ads and TikTok in the dashboard.
- Add the SDK to the app and create tracking links. This is the step your developer does.
- Let the first installs arrive. Each one is matched on first open to the channel, campaign and creative behind it.
- Connect your subscription platform if you sell subscriptions, so trials and payments land on the same campaigns.
The pre-launch checklist on this site applies to any MMP and goes into more detail on each step.
What it costs, and what a first campaign may miss
Core is free for 30 days, then $40+/mo with 500K data points included and $0.0001 for each extra one, with no annual contract.[1] A data point is one event Airbridge collects for your app, and clicks and impressions on your tracking links are free.[2] So the number of events you send decides whether you stay inside the included volume. The guide on which events to track first helps you keep that list short.
Three limits matter most to a team launching for the first time. Each of these is in the Growth Plan, which has custom pricing through sales.[1]
- Other ad networks. Core attributes the four channels above only. A first test on any other network needs Growth.
- Custom events. Core collects standard events only, so your launch event list has to fit them.
- Fraud detection and raw data export. Neither is in Core.
This list is partial. The full plan contents are on what Airbridge Core includes. If one of these limits is a requirement for your first campaign, Core is the wrong plan. Compare the entry plans of other providers on the home page before you decide.
How to decide
Answer three questions. Are your first channels among Meta Ads, Google Ads, Apple Ads and TikTok? Can you describe your funnel with standard events such as sign-up, trial start and purchase? Can you work from dashboard reports without exporting raw rows? Three yes answers mean Core fits and the trial will show you the rest. One no means you should ask about Growth or look at another provider.
Questions and answers
Can I start Airbridge Core without talking to sales?
Yes. The Core Plan page says the 30-day free trial starts with no sales call, and the plan has no annual contract.[2]
Continue reading
Guide
What to set up before the first paid campaign goes liveA pre-launch checklist for mobile attribution: SDK, events, channel connections, tracking links, postbacks, windows, deep links and the iOS prompt.
Guide
How a tracking link carries a click to an installA tracking link records a click, sends the person to the app store and lets the MMP match the later install to that click. The steps, parts and common errors.
Guide
Which in-app events to track first, and which can waitStart attribution with four or five in-app events: install, sign-up, a first value action and your revenue events. What to skip at launch, and why it matters.
Guide
Reading a first attribution report without misreading itHow to read a first attribution report: what the rows and columns mean, why totals differ from the ad platform, and which early conclusions to avoid.
Guide
Telling organic installs from paid onesAn MMP labels an install paid when it matches a recorded ad click or view, and organic when it finds none. Why the split is never exact and how to check it.
Guide
Common first-campaign attribution mistakesSeven attribution mistakes teams make on a first paid app campaign, from untested links to judging by installs, with the symptom and the fix for each one.
Buyer's guide
Best mobile attribution for your first paid campaignsWhat mobile attribution does, four questions to ask before you pick a tool, and what the entry plans of six providers cost.
Sources
- Airbridge: https://www.airbridge.io/en/pricing Checked 2026-11-10.
- Airbridge: https://www.airbridge.io/en/plans/core Checked 2026-11-10.
Cite this page
Airbridge. “Airbridge Core for a team running its first paid campaigns.” bestmobileattribution.com. Reviewed 2026-11-10. https://bestmobileattribution.com/airbridge